Their own business data, but also continuously maximize the total business volume through comparative analysis of the operating data of other merchants in the industry. For example, Bosideng’s live broadcast room provides effective guidance for store product selection based on sales data. The store pre-selects 15-20 products based on daily historical sales data, and always pays attention to user retention and conversion data. By tracking and analyzing product sales and interaction data, the conversion efficiency of popular products can be greatly improved. From June to July this year. Bosideng The sales of the top 10 single products in the live broadcast room account for nearly.
Private domain capabilities
In terms of private domain. Merchants can not capabilities, enterprises can accumulate users to. Douyin e-commerce enterprise accounts through natural traffic and Job Function Email Database commercial traffic, manage the relationship between enterprises and users in private domain scenarios such as homepages, private messages, subscriptions, and group chats, and obtain commercial values such as brand and sales. of continued growth. Since the private domain of Douyin e-commerce has the three characteristics of “strong customer acquisition. “positive circulation” and “high efficiency”, merchants’ construction of the private domain of Douyin e-commerce can realize the transformation
The existing market and the growth market
And establish Start in the traffic position of commerce for long-term operation. Merchants’ self-broadcast private domain operation strategies include traffic diversion strategies, activation strategies and long-term private domain operation Chile phone number list Private domain traffic diversion refers to expanding the passive interactive population to promote new users in the private domain, which is mainly divided into off-site traffic. It refers to Merchants can not expanding the proportion of shallow interaction. Groups and deep interaction groups, improving conversion efficiency and expanding the number of fans to promote brand account fans, establishing a private domain traffic pool for merchants, and achieving efficient transformation and correlation from public domain, business domain to private domain.